Nestlé Professional rolls out new coffee machine - Drinks Business Review

Nestlé Professional rolls out new coffee machine Drinks Business Review Nestlé Professional, an out-of-home food services business of Nestlé, has launched a new coffee machine, Nescafé Alegria, targeting Europe's millions of small businesses. The Nescafé Alegria is aimed at micro-enterprises, which represent nine out of 10 ...

Nestle Launches Coffee Machine for Small Businesses in Europe - Food Ingredients First (press release)

Nestle Launches Coffee Machine for Small Businesses in Europe Food Ingredients First (press release) Summary:To adapt the system for small businesses in Europe, Nestlé Professional increased the size of its water tank and renamed it to complement the existing Nescafé Alegria coffee machine range. Feb 7 2012 --- Nestlé has launched a new coffee machine ... Nestlé launches coffee machine for small businesses in EuropeWebWire (press release) all 7 news articles »

The Swiss confection - Hindu Business Line

Hindu Business Line

The Swiss confection Hindu Business Line Two examples from India that Nestle will be using globally are the Kit Kat squirrel advertising and the social media campaign created for Nescafe using Deepika Padukone. “These are very relevant models for us to use in a few markets in Europe,” he says ... and more »

Nestle announces 230 jobs to go at Hayes Nescafe plant - BBC News

Mirror.co.uk

Nestle announces 230 jobs to go at Hayes Nescafe plant BBC News It said the Hayes plant, where Nescafe coffee is made, cannot be developed for the firm's future needs. It is hoping employees will move to the Tutbury site in Hatton, Derbyshire, about 130 miles away. John McDonnell, MP for Hayes and Harlington, ... Nestle to shut one Nescafe factory but expand anotherMirror.co.uk Nestlé to restructure coffee operations in UKDrinks Business Review Nestle to close Hayes coffee factory in streamliningTelegraph.co.uk Namnews -thegrocer -FoodManufacture.co.uk all 12 news articles »

Brands Like Nescafe Are Tapping Rebellious Figures in China - AdAge.com

AdAge.com

Brands Like Nescafe Are Tapping Rebellious Figures in China AdAge.com The recent collaboration between Nescafe and popular writer, blogger and social critic Han Han is an interesting example of this dynamic. Nescafe coffee competes with Kraft Foods' Maxwell House and a plethora of ready-to-drink products.